VidMob building ‘API for creativity’ that uses first-party data to fine tune video ad elements

http://feeds.marketingland.com/~r/mktingland/~3/1xJ_fJlaJmc/vidmob-building-api-for-creativity-that-uses-first-party-data-to-fine-tune-video-ad-elements-262531

The company’s latest round of funding will go toward its Agile Creative Studio, a platform that uses machine learning to deliver stronger video ad results.

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