Two DSPs add out-of-home programmatic inventory, as the real world becomes another channel

http://feeds.marketingland.com/~r/mktingland/~3/FG7MQtPIaBQ/two-dsps-add-out-of-home-programmatic-inventory-as-the-real-world-becomes-another-channel-253319

Announcements this week by Adelphic and MobPro highlight new forms of retargeting, attribution, real-world based audience targeting and multi-channel coordinated campaigns.

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