Roku’s new Activation Insights tool targets viewers who have shifted to streaming

http://feeds.marketingland.com/~r/mktingland/~3/xIEx2RYre1I/rokus-new-activation-insights-tool-targets-viewers-who-have-shifted-to-streaming-261645

The tool is designed to identify potential reach from linear TV ads, giving advertisers visibility into how the campaigns would perform on Roku’s streaming platform.

Please visit Marketing Land for the full article.