Is Amazon friend or foe? Retailers must weigh the opportunity before tapping revenue gains

http://feeds.marketingland.com/~r/mktingland/~3/qznYTDzEskk/is-amazon-a-friend-or-foe-retailers-must-weigh-the-opportunity-before-tapping-revenue-gains-260859

Retailers with a unique product may be cautious selling on Amazon but it can be a powerful channel for moving out-of-season and clearance items.

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