IAB names direct-to-consumer brand to board seat for first time

http://feeds.marketingland.com/~r/mktingland/~3/0dMAzxK9-y8/iab-names-direct-to-consumer-brand-to-board-seat-for-first-time-256825

The trade group also unveiled research on direct-to-consumer brands’ impact on marketing, advertising and consumer engagements.

The post IAB names direct-to-consumer brand to board seat for first time appeared first on Marketing Land.

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