How to Drive Better Content Marketing Results with Integrated Marketing Teams: Top Tips from NewsCred’s Shafqat Islam #CMWorld

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Here’s a wild new idea: Consumers expect immediate, consistent, on-brand experiences across channels.

Just kidding about the “wild” and “new” parts. Most marketers likely have the phrase embroidered on a pillowcase by now. It’s fundamental.

But if we know that consumers demand an omnichannel experience… Why are so many marketing teams stuck in silos?

NewsCred Co-Founder and CEO Shafqat Islam believes this siloed structure is what’s holding marketers back from their omnichannel dreams. Integrated marketing requires integrated teams. During his <a href="ht…

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