Hooked on a feeling: The forgotten factor in online advertising

http://feeds.marketingland.com/~r/mktingland/~3/FT-JsAapGwM/hooked-on-a-feeling-the-forgotten-factor-in-online-advertising-250862

We’re stuck using outmoded concepts such as segmentation and demographic groups, when what marketers should be seeking is a prospect’s mood or mindset.

The post Hooked on a feeling: The forgotten factor in online advertising appeared first on Marketing Land.

Please visit Marketing Land for the full article.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.