Hitting Your Target: Why Account-Based Marketing and Influencers Are the Perfect Match


I’ve never been very good at saving money — unless I’m saving for something specific. Give me a defined target, and the intrinsic motivation that comes along with it, and I’ll get there. There is much to be said about the value of focus in achieving a goal.

The same philosophy is at play with account-based marketing (ABM). Everyone knows it’s important to bolster a business pipeline — just as it’s smart to save money — but lacking clear direction can be a hin…

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