Google Display & Video 360 adds more tools to streamline cross-screen TV buys

http://feeds.marketingland.com/~r/mktingland/~3/-ZumEzFN3Ww/google-display-video-360-adds-more-tools-to-streamline-cross-screen-tv-buys-261060

The tools are designed to give advertisers more functionality around privacy regulations, new linear TV placements and consolidated TV buying.

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