How to advertise to an audience with an 8-second attention span

http://feeds.marketingland.com/~r/mktingland/~3/gRn6beo5XJs/how-to-advertise-to-an-audience-with-an-8-second-attention-span-265410

Here are six strategies that will help guide your digital marketing toward the right balance of brevity and information in the new attention economy.

Please visit Marketing Land for the full article.

Spotify for Podcasters provides data on demographics, listening habits

http://feeds.marketingland.com/~r/mktingland/~3/PzQ_lie_sLo/spotify-for-podcasters-provides-data-on-demographics-listening-habits-265433

Now out of beta, Spotify’s podcast analytics dashboard gives creators and advertisers more audience insights.

Please visit Marketing Land for the full article.

What’s the right approach to online marketing for your business?

http://feeds.marketingland.com/~r/mktingland/~3/XvVsQZSYpUY/whats-the-right-approach-to-online-marketing-for-your-business-265490

Don’t fall into the trap of the latest marketing hack. Here’s a look at a few reliable marketing approaches that get consistent results.

Please visit Marketing Land for the full article.