Do men and women value online reviews differently?

http://feeds.marketingland.com/~r/mktingland/~3/DbENNUNO52A/do-men-and-women-value-online-reviews-differently-253723

New research suggests there is an opportunity for businesses to get ahead of their competitors by generating reviews from their female customers.

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Want to understand your marketing stack better? Enter the 2019 Stackie Awards

http://feeds.marketingland.com/~r/mktingland/~3/-zLgncf46mY/want-to-understand-your-marketing-stack-better-enter-the-2019-stackie-awards-253732

Entry is free and open through March 15, 2019.

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Branch launches cross-channel cohort analysis for app marketers

http://feeds.marketingland.com/~r/mktingland/~3/IQ1fs2owzXI/branch-launches-cross-channel-cohort-analysis-for-app-marketers-253697

The deep-linking firm says it can offer fast cross-platform, cross-channel analysis of audience segments without data-intensive methods.

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