InMobi becomes Sprint’s exclusive in-app, CTV ad platform by buying the telco’s ad firm

http://feeds.marketingland.com/~r/mktingland/~3/1_VjA_JkB2o/inmobi-becomes-sprints-exclusive-in-app-ctv-ad-platform-by-buying-the-telcos-ad-firm-250113

The purchase of Pinsight Media positions InMobi as the central player in Sprint’s ad future, and possibly in the ad future of T-Mobile and other telcos.

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Google ushers in the Age of Conversational Ads with the launch of AdLingo

http://feeds.marketingland.com/~r/mktingland/~3/miV4rJSp_lw/google-ushers-in-the-age-of-conversational-ads-with-the-launch-of-adlingo-250121

The new display ad-like format, available through the regular Google ad platform, allows advertisers to deliver ads that query users and respond to them.

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Black Friday to dominate holiday ad budgets, leaving little for last-minute shoppers

http://feeds.marketingland.com/~r/mktingland/~3/Zi9tVyBoivQ/black-friday-to-dominate-holiday-ad-budgets-leaving-little-for-last-minute-shoppers-250058

A new study from Nanigans shows that most retailers plan to spend 25% of their yearly digital ad budgets this holiday season.

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