Marketing Day: Google Display adds pay per conversion, brand safety solutions for YouTube, more

http://feeds.marketingland.com/~r/mktingland/~3/0yjy1oiTpF4/marketing-day-google-display-adds-pay-per-conversion-brand-safety-solutions-for-youtube-more-253737

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

The post Marketing Day: Google Display adds pay per conversion, brand safety solutions for YouTube, more appeared first on Marketing Land.

Please visit Marketing Land for the full article.

Measuring Content Marketing Success: Analytics Advice & Insight from the Experts

http://feedproxy.google.com/~r/OnlineMarketingSEOBlog/~3/iIGVtX98rKU/

Blue tunnel of numbers image.

Blue tunnel of numbers image.

Welcome to the seventh installment in our “Collective Wisdom” series of content marketing strategy and tactics articles.

Previously we’ve covered planning ahead for content marketing success, the art of crafting powerful content, and an array of strong promotion tactics.

So, what’s up next? Measurement and analytics. Measuring and analyzing your content’s performance is critical so you can uncover new opportunities, make improvements, and determine whether you’re meeting your goals.

Here we share some tidbits of analytics wisdom and insights from some famous figu…

Google adds pay for conversions bidding in Display campaigns

http://feeds.marketingland.com/~r/mktingland/~3/_nF3blbWloA/google-adds-pay-for-conversions-bidding-in-display-campaigns-253719

Google has announced the availability of conversion-based bidding for display campaigns called “Pay for conversions”. Why you should care With the new bidding options, advertisers are charged when users convert from the ads rather than for ad clicks or impressions. Similar to Google…

Please visit Marketing Land for the full article.