GDPR won’t kill you. It’ll make you stronger

http://feeds.marketingland.com/~r/mktingland/~3/0H1NQ0pfH5A/gdpr-wont-kill-itll-make-stronger-230197

The General Data Protection Regulation is edging ever closer. Columnist John Steinert explains how marketers can use the impending change as a catalyst for delivering marketing ROI.

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The vicious cycle of ROAS targets is killing your business

http://feeds.marketingland.com/~r/mktingland/~3/Oc69sZm2eIE/vicious-cycle-roas-targets-killing-business-230202

While many companies focus on return on ad spend (ROAS) as their primary KPI for search, columnist Andreas Reiffen believes that ROAS targets can often inhibit growth and new customer acquisition.

Please visit Marketing Land for the full article.

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