Beyond call tracking: Measuring sentiment for marketing success

http://feeds.marketingland.com/~r/mktingland/~3/qr7Ecd04e-o/beyond-call-tracking-measuring-sentiment-for-marketing-success-260754

Call analytics can be a touchy subject among some marketing teams, particularly those that have strained relationships with the sales team of their organizations. The tension between the two departments often leaves a gap between our teams that, when bridged, create valuable insights into…

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