Scarcity marketing: Does it still work?

http://feeds.marketingland.com/~r/mktingland/~3/-3NGFkQT1co/scarcity-marketing-does-it-still-work-257588

Creating a sense of exclusivity and limited-time offers for high-quality items can be a powerful way to sell your products or services. But how you do it matters.

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Taking your digital advertising in-house? Start with the right people and tech

http://feeds.marketingland.com/~r/mktingland/~3/1bLif9otV4g/taking-your-digital-advertising-in-house-start-with-the-right-people-and-tech-257509

Once you recognize the traits of a good team – analytical, creative, organized and detail-oriented – then you can start the tech debate about “buy vs. build.”

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Privacy group’s accusations against IAB Europe question ‘the bedrock upon which programmatic is built’

http://feeds.marketingland.com/~r/mktingland/~3/bXhhy-EU6N8/privacy-groups-accusations-against-iab-europe-question-the-bedrock-upon-which-programmatic-is-built-257483

The trade group denies that real-time bidding is incompatible with GDPR.

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