Creating a sense of exclusivity and limited-time offers for high-quality items can be a powerful way to sell your products or services. But how you do it matters.
The post Scarcity marketing: Does it still work? appeared first on Marketing Land.
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Once you recognize the traits of a good team – analytical, creative, organized and detail-oriented – then you can start the tech debate about “buy vs. build.”
The post Taking your digital advertising in-house? Start with the right people and tech appeared first on Marketing Land.
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The trade group denies that real-time bidding is incompatible with GDPR.
The post Privacy group’s accusations against IAB Europe question ‘the bedrock upon which programmatic is built’ appeared first on Marketing Land.
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