When it comes to building brand infatuation, easy does it

http://feeds.marketingland.com/~r/mktingland/~3/fsfjLSJfPmw/comes-building-brand-infatuation-easy-218024

What are consumers’ favorite brands doing right? Columnist Mike Sands says it’s all about using customer data and identity to make customers’ lives easier.

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Getting ahead of the marketing curve: 5 digital trends you must capitalize on now

http://feeds.marketingland.com/~r/mktingland/~3/CIk2P9BFWGo/getting-ahead-marketing-curve-5-digital-trends-must-capitalize-now-218351

From AI to the rise of connected devices, columnist Jim Yu takes a look at the top trends to keep an eye on to stay a step ahead of the competition.

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5 successful B2B AdWords best practices for any company

http://feeds.marketingland.com/~r/mktingland/~3/Xgho_aBR8HU/5-successful-b2b-adwords-best-practices-company-218379

For B2B businesses in competitive markets, AdWords can be difficult to manage effectively. Columnist Todd Saunders provides some tips that will keep costs low and boost Quality Scores.

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