Here’s a wild new idea: Consumers expect immediate, consistent, on-brand experiences across channels.
Just kidding about the “wild” and “new” parts. Most marketers likely have the phrase embroidered on a pillowcase by now. It’s fundamental.
But if we know that consumers demand an omnichannel experience… Why are so many marketing teams stuck in silos?
NewsCred Co-Founder and CEO Shafqat Islam believes this siloed structure is what’s holding marketers back from their omnichannel dreams. Integrated marketing requires integrated teams. During his <a href="ht…