How to advertise to an audience with an 8-second attention span

http://feeds.marketingland.com/~r/mktingland/~3/gRn6beo5XJs/how-to-advertise-to-an-audience-with-an-8-second-attention-span-265410

Here are six strategies that will help guide your digital marketing toward the right balance of brevity and information in the new attention economy.

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