From viewable to verified: Here comes the next phase of audience-based buying

http://feeds.marketingland.com/~r/mktingland/~3/RpT7gJjky68/viewable-verified-comes-next-phase-audience-based-buying-206761

Viewability has become the standard within the display advertising industry, so what’s next? Contributor Erik Matlick discusses how audience verification will change the display landscape.

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