5 Ingredients to Master the Perfect Content Marketing Recipe #DSMPLS

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Creating content day in and day out is exhausting. Constantly coming up with creative ideas and pushing yourself to come up with things you’ve never thought of is incredibly hard. But luckily, TopRank Marketing’s Executive Content Chef, Ashley Zeckman, was in the kitchen to help us cook up strategies for content creation at Digital Summit Minneapolis.

To help set the stage for her session, Ashley asked: who is fried on content marketing?…

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Site optimization or traffic optimization: Which delivers better results?

http://feeds.marketingland.com/~r/mktingland/~3/I2ZtWr-jGyA/site-optimization-traffic-optimization-delivers-better-results-222148

Knowing where to invest in online marketing is crucial for search marketers with limited budgets and resources. Columnist Jacob Baadsgaard explores whether you’re better off investing in higher-quality traffic or conversion optimization.

Please visit Marketing Land for the full article.

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