B2B content marketers: It’s time to get over our inferiority complex.
Yes, the B2C folks are over there marketing cool stuff like basketball shoes and energy drinks, while we’re stuck with cloud software solutions and medical imaging machinery.
Yes, we’re marketing to business professionals on a buying committee that has to commit to million-dollar deals. Which would buy a lot of basketball shoes and energy drinks.
But that does not mean B2C has more fun. It doesn’t mean B2B is boring. It doesn’t mean we have to play it safe.
Can B2B content be as compelling, as emotional, as vibrant—let’s face it—as cool as B2C?
As we say in Minnesota, yabetcha.
Not only can our content be all these things, it should be. We’re not marketing to robotic c…