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Snapchat broadens its ad options with new Shoppable AR Lenses for brands

http://feeds.marketingland.com/~r/mktingland/~3/RANqdnVDTek/snapchat-broadens-its-ad-options-with-new-shoppable-ar-lenses-for-brands-238587

Advertisers will now be able to add a ‘Buy Now,’ ‘Watch’ or ‘Install Now’ button to their branded Lenses.

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