Testing shows e-commerce navigation doesn’t work the way we think it does

http://feeds.marketingland.com/~r/mktingland/~3/FYQL0IIjg0o/testing-shows-e-commerce-navigation-doesnt-work-like-think-225795

Columnist Brian Massey tests out ways to improve main navigation design and finds that before you completely overhaul your navigation scheme, you may want to try changing the words used.

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The First Woman to Head a Hollywood Movie Studio Shares the One Thing You Need to Succeed

http://feedproxy.google.com/~r/entrepreneur/latest/~3/_FxNCVe3yqQ/303396

Sherry Lansing sits down with Jessica Abo to discuss her trailblazing career, why she started her foundation and what it was like to allow a journalist to write a book about her life.